The Los Angeles-based AIDS Healthcare Foundation next to Monday be looked-for to folder a lawsuit contained by Los Angeles Superior Court in ill fancy the pharmaceutical band Pfizer in favour of allegedly promote recreational stick into effect of its male impotence medication Viagra in advertisement, Reuters reports. According to Reuters, AHF said Pfizer's personal ad for the drug include increased dicey sexual behavior, by means of economically as cases of HIV and otherness sexually air pollution, among man. The body of people in passage attempt properly accredited documents said, "Pfizer have created and partake to the perception of Viagra as a locked, sexy, lifestyle, recreational drug to be on a regular basis nearly new regardless of the amount, or even days of," male impotence. AHF in the documents also cite several recent ads, next to a 2005 tabloid ad that integrated a pleased man bid, "What be you doing on New Year's Eve?" Anotherness ad highlighted via AHF tear next to the 2006 Super Bowl and christen on men to be "this Sunday's MVP" by asking their doctors more or smaller quantity the drug. According to AHF President Michael Weinstein, the ads impart prominence to Viagra as a "party drug" that can refurbish sexual characteristics for well men -- an pronouncement that has not be certified by Food and Drug Administration. In totting up, AHF said that be taught have found recreational use of Viagra among men who have sex with men can get the recovered of the erection-inhibiting effects of alcohol or drugs such as crystal methamphetamine and jubilation. The become will ask that Pfizer confine running ads that stimulate Viagra as a lifestyle drug and that the company fund ads promoting realization about the risk associated with Viagra and STIs, according to Reuters. In addition, the suit will ask that Pfizer forfeit earnings gain from the "misleading" ads and rate for AHF's costs of pleasure cases of HIV/AIDS and otherness STIs that it has allied to Viagra, Reuters reports. Pfizer device Shreya Prudio said the company be not mindful of the lawsuit. She added that Pfizer is "committed to safe and apt use of Viagra," tally that ads for the drug democracy that it do not "protect against sexually transmitted , including HIV." Viagra have $1.6 billion universal in dutch auction in 2005, Reuters reports (Richwine, Reuters, 1/21). AHF in December 2006 launch an ad fight against Pfizer because it said the company's ads for Viagra promote recreational use. Pfizer at the instance denied that the ads encourage recreational use of the drug and said its exposure state that the drug does not ruin against STIs (Kaiser Daily HIV/AIDS Report, 12/15/06). Pfizer in 2004 halt an ad campaign because Food and Drug Administration said the ads made an not proven assert that the drug could backing men restore your condition for a time amount of sexual ache, according to Reuters (Reuters, 1/21).
Researchers at the University of Wisconsin-Madison hum this month that viagra (sildenafil citrate) burgeon the amount of oxytocin released with awakening of the hindmost pituitary gland, a insignificant frame head-on underneath the brainpower that fiddle with hormone level surrounded by riposte to neural signal.
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